Chaé’s target markets are primarily image and health conscious women who are current consumers of cosmetic products but are part of the general trend towards increased use of organic, non-harmful personal care solutions. This market actively seeks innovative product lines and is willing to pay more for effective, natural products. Beyond this consumer group, there are 120 million people over the age of 40 in the United States alone who are increasingly aware of the dangers posed by conventional skin care products. These consumers are creating the demand for alternative products which are not beginning to emerge in the marketplace.
- Skin Histology to ensure your formulas stimulate healthy skin functions
- FutureEdge™ Actives incorporated at Clinical Trail levels to provide strong, substantiated marketing claims
- Base formulas that meet the demands of doctors and estheticians
- High Performance formulas consumers re-order….REPEATEDLY